Recommended articles Popular Now. By Trishla Ostwal. By Trishla Ostwal . In meetings with agency and brand leadership this week, Elon Musk, Twitter’s new owner, has been receptive to concerns about hate speech on. Republican ad buyers are enthusiastic whilst Democratic ad buyers are losing…By Trishla Ostwal. —Trishla Ostwal. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. To keep advertisers happy, the company plans. Blog; Public Relations Reporter Q&A Series: A Quick Chat with Yahoo Finance’s Alexandra Canal. In 2008, the global financial system was in shambles. By Trishla Ostwal . By Trishla Ostwal. A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for. By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal . S. By Trishla Ostwal . Announces Strategic. Cathy Butler CEO, Organic. Podcast of the Year, Best TV and Streaming Podcast. @trishlaostwal; trishla. By Trishla Ostwal December 6, 2021. trishla. ostwal@adweek. Covid-19 swept across the world, Joe Biden was elected U. Podcast Executive of the Year. February 22, 2022, 5 PM . By Trishla Ostwal . Recommended articles Popular Now. By Trishla Ostwal & Catherine Perloff . In-Person Workshop: Election Readiness On Social Platforms With Zefr And IPG (Landmark Hub) Building an Advertiser Toolkit for Misinformation Avoidance Ahead of the 2024 Elections and Beyond. . trishla. S. In its annual report issued last Thursday, the social. On Thursday at 8 a. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Five states—California, Virginia, Colorado. ostwal@adweek. By Trishla Ostwal . By Trishla Ostwal. ostwal@adweek. S. While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s. Sometimes a momentum release doesn't quit cut it in terms of celebrating your company's anniversary. Twitter is taking advertiser concerns about brand safety more seriously. Recommended articles Popular Now. 10:00 AM – 10:50 AM EST. Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. Recommended articles Popular Now. Jeep Brings Back Derek Jeter for Grand Wagoneer Campaign; The Astounding. Meta Platforms Inc. ET. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. By Trishla Ostwal . Google’s latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive. By Trishla Ostwal . com; Olivia is Adweek's senior reporter specializing in. After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it. @Adweek. DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie. By Trishla Ostwal. ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. Built on the combined capabilities of GPT-4 and Dall-E 2, within. The French privacy watchdog, Commission nationale. morley@adweek. TikTok released its latest transparency report, which shows all content and ads removed from the platform since this time last year. By Mark Stenberg & Trishla Ostwal . 5 billion—she was rejected. 2. trishla. Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy. com; Trishla is an Adweek staff reporter covering tech policy. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. By Trishla Ostwal . There’s been an increase of 72% in requests from people to companies to modify or delete their data over a year. By Trishla Ostwal . Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. ostwal@adweek. When Facebook users see an ad with a special promotion. 18 billion, down from $1. ’s health and beauty retailer, Boots, has partnered with data platform InfoSum to help it target audiences in privacy-safe ways across the platform’s media ecosystem. The vertiginous drop in the stock market had brought Wall Street to its knees. By Trishla Ostwal Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie. trishla. The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles. Brands yet to explore gen AI are confronted with a knowledge gap and. Section 230, the provision in 1996’s Communications Decency Act that offers immunity to tech platforms for the third-party content they host, has dominated arguments at the. Ad-blocking apps in the U. I spoke with Wendy Batchelder on how her experience has prepared her to guide Salesforce to mature its data management practices. By Trishla Ostwal. K. By Trishla Ostwal . trishla. trishla. Trishla Ostwal. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. “I wasn’t what they were looking for. MSNBC’s Nicolle Wallace Welcomes Her 2nd. I spoke with Wendy Batchelder on how her experience has prepared her to guide Salesforce to mature its data management practices. By Trishla Ostwal. Recommended articles Popular Now. Recommended articles Popular Now. As regulatory pressure continues to mount on tech firms, the Interactive Advertising Bureau (IAB) has named Lartease Tiffith as its executive vice president for public. Covid-19 swept across the world, Joe Biden was elected U. By Trishla Ostwal. By Trishla Ostwal . By Trishla Ostwal . Recommended articles Popular Now. Trishla Ostwal. Trishla Ostwal reposted this Report this post Adweek 1,374,328 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. Meta’s new Twitter clone app—Threads—launched Wednesday night, a day earlier than had been expected. 8, advertising is at full throttle. and Associated Press wrote to leaders of the Senate. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. This was nearly three years [email protected]@adweek. S. There’s been an increase of 72% in requests from people to companies to modify or delete their data over a. But political marketers are missing an opportunity to [email protected] Trishla Ostwal . Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. By Trishla Ostwal . By Stephen Lepitak & Trishla Ostwal . 1. trishla. Here are the spots that aired during the first half of the game through halftime. ostwal@adweek. Buffalo Weather Anchor Maria Genero Leaving NBC Station in December. Journalist and photographer based in New [email protected] Trishla Ostwal. By Trishla Ostwal. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. Missing Iowa Anchor Jodi Huisentruit Had ‘Secret Fling’ 10 Days Before. Trishla Ostwal. 12:00 PM - 1:00 PM . By Trishla Ostwal. Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. ostwal@adweek. By Trishla Ostwal . Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. By Trishla Ostwal Google parent company Alphabet announced second-quarter revenue of [email protected] Trishla Ostwal . Exclusive: BuzzFeed Inc. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. By Trishla Ostwal. By Trishla Ostwal . S. ostwal@adweek. . The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users,. By Trishla Ostwal & Catherine Perloff . Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. By Trishla Ostwal . The Markup Hottest in Tech. Recommended articles Popular Now. Publisher CafeMedia, which runs sales for titles like MacRumors and Stereogum, has managed to recoup millions of dollars in previously blocked ad revenue over the last two years. A journalist with experience in print, digital content and audio stories. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. Back Submit. S. Cases of fraud and scams on social media nearly doubled in 2021 from 2020, according to a report by the Federal Trade Commission. com; Trishla is an Adweek staff reporter covering tech policy. Walmart Reunites Mean Girls Cast for Black Friday Ad Campaign. By Trishla Ostwal . By Trishla Ostwal . Roar Social, a mobile app that targets 16 to 36-year-olds, lets brands flex their philanthropic muscle in the social media space by driving donations for charitable causes. The war in Ukraine began in late February, yet Google has already blocked 8 million ads related to the conflict and stopped ads from running on more than 60 state-funded media. By Trishla Ostwal For jobs site Indeed, its efforts in using data clean rooms to reach audiences—and ultimately, grow revenue—are paying off. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. Trishla Ostwal’s Post Trishla Ostwal 16h Edited Report this post This just in: With GenAI marketing tools on Google Cloud, introduced by Typeface and GrowthLoop, marketers can rapidly generate. trishla. Marketing Dive. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. This year started on a musical note for Mastercard with the launch of the Mastercard Artist Accelerator in April, a Web3-based program supporting emerging artists. 125 billion) antitrust fine by a top European court after the regulators found major violations in how the tech giant. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Mark Stenberg. They cover topics like social media, vide. S, U. Recommended articles Popular Now. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. ostwal@adweek. By Trishla Ostwal . Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed 100%. By Trishla Ostwal . Recommended articles Popular Now. By Trishla Ostwal . —Trishla [email protected]. com. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media companies like TikTok, Snapchat, Facebook and. Adweek editors are sharing their thoughts on all of the ads airing during Super Bowl 57. Recommended articles Popular Now. With artificial intelligence making swift advancements every day, the metaverse—recently presumed “ dead ” in the industry—is silently enabling brands to bridge physical. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal . Regional As seen in: Adweek, Medium, Flipboard, The. Here’s Who Showed Up to Brian Stelter’s Book Launch Party. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company DataGrail. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at [email protected]; Trishla is an Adweek staff reporter covering tech policy. When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI’s generative artificial intelligence tool GPT-3 in Spanish. com; Trishla is an Adweek staff reporter covering tech policy. trishla. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. trishla. Publishers have been flexing their first-party data strategies for some. Meta chief operating officer Sheryl Sandberg announced today in a Facebook post that she was stepping down from the company after 14 years. Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Powered by Cluep and Twilio . Recommended articles Popular Now. By Trishla Ostwal . —Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Rising sea levels are exacerbating erosion and flooding, and could. com; Trishla is an Adweek staff reporter covering tech policy. a centers globally. Announces Strategic. A new study shows that Tangier Island could be lost to rising sea levels sooner than previously realized, Trishla Ostwal reported in “Time is running out to save Virginia’s Tangier Island. Ireland’s data watchdog fined Meta $402 million (€405 million) in a long-running investigation that found Instagram allegedly violated the European Union’s data privacy. On Tuesday, Congresswomen Anna G. S. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. By Trishla Ostwal . This wasn’t about selling or wowing with big-name celebrities. Follow. The. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. As the CEO of a holding company agency and one of the few Asian American women leaders in the industry, Butler’s commitment to DEI goes far. Towards the end. By Trishla Ostwal . By Trishla Ostwal . The clamor to split up Google’s ad-tech business got a lot louder (and more specific) this week. S. With the Hollywood writers strike. By Trishla Ostwal . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . MSNBC’s Nicolle Wallace Welcomes Her 2nd Child; Apple’s Holiday Ad Is a. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. As seen in: Adweek, Medium, Flipboard, The Epoch Times, Science News, NewsBreak, Science News for Students. There, she wrote a wide range of stories on everything from the. California’s policymakers are making efforts to regulate the use of artificial intelligence, especially as a way to combat algorithmic discrimination, including testing. Peacock. Recommended articles Popular Now. This in-person conference will highlight ways in which strategic communicators can lead on matters of societal. Digitas. Verified. In a bid to regulate and review content posted by users, TikTok has poached hundreds of content moderators in Europe from outsourced companies that previously served. trishla. Google announced changes to its political content policy ads for audio and video. Recommended articles Popular Now. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. While Game of Thrones fans are still (impatiently) waiting for George R. . S. Trishla Ostwal 3w Report this post Report Report. . As a preteen in Florida around the 1990s, Yelena Osin helped her software engineer parents by handing out flyers to sell computers they built at trade shows. By Trishla Ostwal . trishla. As TikTok faces a possible U. By Trishla Ostwal . vs. S. com; Trishla is an Adweek staff reporter covering tech policy. Organic. trishla. By Trishla Ostwal . trishla. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. president and climate disruptions, including wildfires , tropical. On Wednesday, a new bipartisan bill was introduced in Congress that would let the Federal Trade Commission (FTC) regulate how social media companies, like Meta, address the. trishla. com; Trishla is an Adweek staff reporter covering tech policy. , Converse claimed its handle, marking its entry on the [email protected] Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than allowing them to choose freely. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. ostwal@adweek. Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report. By Trishla Ostwal Mobile app WeAre8—which launches in the U. Civil Rights Attorney, Michael Sussman submitted a letter to the U. Support science literacy this Giving Tuesday. com; Trishla is an Adweek staff reporter covering tech policy. AI News . Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. By Trishla Ostwal. Voice. The Federal Trade Commission (FTC) announced a settlement of $2 million with OpenX, the programmatic advertising company, for allegedly collecting personal [email protected]@adweek. By Trishla Ostwal. By Trishla Ostwal . By Trishla Ostwal . The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Recommended articles Popular Now. By Trishla Ostwal. Ron Wyden’s (D-OR) inquiry earlier this summer about the threat posed by foreign spies. By Trishla Ostwal 2020 was the year of life-altering global events. S. PMC has seen a 46% increase in total revenue from first-party data year over year. Recommended articles Popular Now. The Federal Trade Commission hosted a public forum today regarding its Advanced Notice of Proposed Rulemaking (ANPR) on “commercial surveillance and data security. Programmatic Data Clean Rooms Are Gaining Pace but Scalability Remains the Hurdle Privacy and scalability are hurdles in data clean room adoption Illustration by Gabby. 5 billion—she was rejected. By Trishla Ostwal . Back Submit. Adweek. Recommended articles Popular Now. S. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. Lunch . S. By Trishla Ostwal . Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. and 6. The changes have different requirements for ads based on region. By Trishla Ostwal. Google. Recommended articles Popular Now. More Info. @trishlaostwal; trishla. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. By Trishla Ostwal . The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. It all began with a DM. How I grew @natures on Instagram from 100,000 followers to 1,200,000 in 4 months. By Trishla Ostwal . The U. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust,. Recommended articles Popular Now. By Trishla Ostwal December 6, 2021 at 7:00 am Virginia’s Tangier Island is rapidly disappearing. vs. Recommended articles Popular Now. trishla. Trishla Ostwal 1w Report this post Report Report. ostwal@adweek. trishla. The Winter Symposium is an opportunity for Strategic Communication students, faculty and alumni to come together for a day of thought-provoking ideas and leadership development.